Anyone who has tended a garden the past few years or stuck their head outside this past winter knows that the weather has gone crazy. The unpredictable patterns of weather can wreak havoc on fruit trees and ground crops. A few warm weeks that get the blossoms going with a promise of a bumper crop can be dashed with one late frost. Fortunately, we dodged that bullet here in Michigan, I can expect cherries and apples on my trees for the first time in three years.
Gardening can be a hit or miss thing when it comes to unpredictable weather. Late frosts, wet springs that promote mold and fungus, dry summers, blistering hot days that drag on and shrivel everything in sight, are just a few things to worry about. We still carry on and hope for the best only sure of one thing, nothing is certain.
Writing trends are no different. The teenage vampire love story is dead and now love triangles are being strangled to death. Authors who have been working on such stories have a hard time at publication. The trends are shifting. The independent heroine is spiking. Give a girl a bow and arrow and have her save herself and you’ve got a hit. Problem is, it won’t be the trend three years from now.
Writing to the market is like planning a garden three years out. There is no way to tell if a soil fungus will prevent you from ever growing tomatoes again or not. No way to tell if YA dystopias will be over in 2017 and everyone is on the Urban Fantasy bandwagon.
They say, never write to the market, write what you love. But what if you love Western Adventures or Vampire love triangles? Sometimes you have to look at the trends that are actually selling and write accordingly. Sometimes you have to give up on growing bananas in Chicago and settle on blackberries.
You don’t have to copy the trends, maybe make your vampire a cowboy, and maybe freeze those blackberries for a smoothie. Sure you can write what you love, but don’t ignore the trends. Make those trends work for you.